The Challenge
When we began working with Abar, we faced the following challenges:
• Search visibility existed but wasn’t dominant, as the site didn’t rank at the top for key keywords like “best drinking water” and “best water delivery company.”
• The content was partially good but lacked depth and optimization to outrank competitors.
• Competition was fierce from major companies in the Saudi market offering similar services.
• User experience needed further improvements to boost conversion rates.

The Goals

1. Elevate the site’s ranking to become the top result for targeted keywords “best drinking water” and “best water delivery company.”
2. Enhance content and user experience to build trust and increase sales.
3. Establish Abar as the leading water delivery option in Saudi Arabia within 3-6 months.

The Strategy

1. Keyword Analysis and Targeting Optimization
   o Focused on primary keywords “best drinking water” and “best water delivery company,” while expanding targeting to include related terms like “water delivery to homes in Riyadh” and “pure drinking water in Saudi Arabia.”
   o Analyzed top-ranking competitors to understand their strengths and weaknesses.
2. Technical SEO Improvements
   o Conducted a comprehensive site audit to enhance performance, such as speeding up load times and fixing internal structure issues.
   o Improved internal linking to connect key pages like the subscription page and product pages.
3. Content Revamp and Development
   o Enhanced existing content to be more detailed and valuable, adding articles like “Why Is Abar Water the Best for Drinking?” and “How to Choose the Best Water Delivery Company in Saudi Arabia?”
   o Included information about water quality (e.g., mineral content and purification) to attract health-conscious customers.
4. Backlink Building and Credibility Boost
   o Launched a manual backlink campaign through guest posts on authoritative sites like health and home service blogs in Saudi Arabia.
   o Secured links from reputable local websites to strengthen the site’s trust (Domain Authority).
5. User Experience Enhancement
   o Added a one-click water ordering option with an easy-to-use interface.
   o Provided a map showing delivery areas and a scheduling feature to simplify the process for customers.