The Challenge
When we began working with “Aqdi,” the website faced the following challenges:
• Absence of visibility in search results for key keywords like “electronic rental contract” and “rental contract.”
• Limited and unoptimized content for search engines.
• Strong competition from government platforms like the “Ejar” network and other websites offering similar services.
• A user experience that needed improvement to simplify the contract creation process.

The Goals

1. Increase organic visibility in search engines for targeted keywords.
2. Enhance user experience to make the website more user-friendly and appealing.
3. Achieve the top ranking after the “Ejar” network as the preferred destination for electronic contracts in Saudi Arabia within 6-12 months.

The Strategy

1. Keyword Research
   o Focused on two primary keywords: “electronic rental contract” and “rental contract,” while analyzing related terms like “Saudi rental contract” and “how to create an electronic rental contract.”
   o Targeted long-tail keywords like “electronic rental contract for apartments in Saudi Arabia” to attract specific clients.
   o Added related topics such as Citizen Account, noting that one of its requirements is having a rental contract.
2. Technical SEO Improvements
   o Improved site loading speed using modern techniques and file compression.
   o Created a sitemap and fixed any technical errors.
   o Ensured mobile compatibility to meet user needs.
3. High-Quality Content Creation
   o Added an educational section with articles like “Your Guide to Writing an Electronic Rental Contract in 5 Minutes” and “The Difference Between Traditional and Electronic Rental Contracts.”
   o Strategically used keywords to boost rankings.
4. Building Backlinks
   o Collaborated with Saudi legal and real estate blogs to publish promotional articles.
   o Secured links from trusted websites in the real estate and e-services sectors.
5. User Experience (UX) Enhancement
   o Introduced a simple interface with clear steps for creating contracts.
   o Provided live chat support to assist customers directly.