Challenges

• Lack of a digital platform for customers to browse or purchase AlJaroudi products.
• Competition from established e-commerce stores offering similar decor and furniture products with advanced shopping experiences.
• Need to design a professional e-commerce store using the Salla platform, focusing on a luxurious shopping experience and visual appeal, built from scratch.

Objectives

• Create an e-commerce store using the Salla platform to display luxury home decor and furniture and streamline the purchasing process.
• Enhance user experience (UI/UX) to ensure easy navigation, shopping, and checkout with a style that reflects luxury.
• Deliver the store within 5 business days as a fully functional product ready to attract customers.

Strategy

Market UI/UX Analysis

• Analyzed competitor websites in the home decor and furniture industry to identify strengths (e.g., elegant product presentation) and weaknesses (e.g., complex purchasing processes).
• Designed an elegant and luxurious user interface (UI) with colors reflecting sophistication and style, such as deep black and gold with white accents, leveraging Salla’s customizable templates.

User Behavior Study

• Researched customer needs, such as high-resolution product images, advanced search filters, and secure, diverse payment options.
• Added features like an “Add to Cart” button, a featured products section, and a customer review system to build trust, utilizing Salla’s built-in tools.

Store Design Using Salla

• Built a responsive store using the Salla platform, with a customized, fast-loading template reflecting luxury and supporting a seamless shopping experience.
• Created key pages such as “Products,” “Decor Categories,” “Special Offers,” and “Contact Us,” with a design focused on elegance and clarity.
• Incorporated advanced shopping features:
  • Simplified Shopping System: An interface allowing product browsing by category (living room furniture, wall decor, home accessories) with filters for price and style, powered by Salla’s default features.
  • Product Gallery: A section showcasing high-quality product images with detailed descriptions highlighting luxurious details.
  • Live Chat: An integrated tool via Salla for real-time communication with the AlJaroudi team for customer support.
• Utilized Salla’s built-in tools for product management, order processing, and contact forms.

Testing

• Tested the store across multiple devices (phones, tablets, computers) to ensure full responsiveness and a seamless purchasing process.
• Conducted tests with a sample of potential customers to improve navigation, loading speed, and checkout experience.

Store Delivery to Client

• Delivered the store within 5 business days with an easy-to-use Salla dashboard and a guide for managing products, orders, and content updates.
• Provided brief training to the client on managing inventory, adding new products, and tracking orders effortlessly via the Salla platform.