The Challenge
When we began working with “Miah Hulwah,” we faced the following challenges:
• Intense competition from well-known water brands like “Nova,” “Hana,” and “Aquafina,” which dominated the market for bottles and large containers.
• Difficulty convincing customers to buy bottled water from a new store instead of established brands.
• Lack of a clear competitive edge for the website at the outset compared to rivals.
• The need for an innovative strategy to boost sales in a crowded market.

The Goals

1. Analyze competitors to build a strategy that surpasses them in digital visibility and the bottled water market.
2. Increase sales of bottles and large containers by attracting new customers.
3. Make “Miah Hulwah” the preferred choice for purchasing bottled water in Saudi Arabia within 6-12 months.

The Strategy

1. Competitor Analysis and Outperformance Plan
   o Studied major competitors like “Nova” and “Hana” to identify keywords they dominated, such as “bottled water,” “water bottles,” and “large water containers for home.”
   o Targeted these keywords while adding local terms like “best water bottle in Saudi Arabia” and “pure large water containers at affordable prices” to outshine them.
2. Technical Website Optimization
   o Improved site loading speed to outperform competitors, ensuring a seamless browsing experience on mobile and desktop.
   o Created a clear structure to showcase products like “330ml bottles” and “5-gallon containers” for easy selection.
3. Content Highlighting Quality and Outpacing Competitors
   o Developed introductory pages like “Miah Hulwah: Purity Delivered to You,” explaining the purification process and water source, surpassing competitors lacking such details.
   o Added a “Quick Tips” section with topics like “How Many Water Bottles Do You Need Daily?” and “Benefits of Large Water Containers for Homes” to attract customers.
   o Provided a comparison table showing why “Miah Hulwah” excels in purity and price.
4. Targeted Backlink Campaign
   o Published guest posts on Saudi health and lifestyle websites, such as “How to Choose the Best Water Bottle?” with links to “Miah Hulwah.”
   o Built manual backlinks from trusted e-commerce sites to boost credibility.
5. Enhancing Customer Experience to Boost Sales
   o Introduced options like “Buy a Carton of Bottles and Save” and “Monthly Large Container Subscription” at competitive prices.
   o Offered fast delivery within 24 hours, a feature that gave us an edge over some competitors.