The Challenge
When we took on the task of optimizing the “Majus” website, we encountered the following obstacles:
• Complete absence of visibility in search results for keywords like “personal protective equipment” or “work protective clothing.”
• Product content was incomplete and lacked detail, with descriptions limited to generic phrases without technical information or clear benefits.
• Technical issues, including slow loading times, broken links, and lack of mobile compatibility.
• Fierce competition from established global brands and local stores.

The Goals

1. Enhance organic visibility in search engines for keywords related to PPE and protective clothing.
2. Improve product content and resolve technical issues to deliver a seamless experience.
3. Establish “Majus” as the top destination for personal protective equipment in Saudi Arabia within 6-12 months.

The Strategy

1. Keyword Research
   o Identified key terms like “personal protective equipment in Saudi Arabia” and “protective clothing for factories,” focusing on long-tail keywords such as “buy heat-resistant gloves” and “safety helmets for construction.”
2. Technical Fixes and Website Optimization
   o Addressed slow loading by optimizing server performance and compressing images, reducing load time from 7 seconds to under 2 seconds.
   o Fixed broken links and restructured pages for better organization and navigation.
   o Enhanced mobile compatibility to ensure a smooth experience for users.
3. Comprehensive Product Content Development
   o Rewrote product descriptions from scratch; instead of vague phrases like “high-quality protective gloves,” we added technical details like “heat-resistant gloves up to 300°C, made of Kevlar, ideal for welding.”
   o Included comparison tables, precise specifications, and usage tips for each product to aid informed purchasing decisions.
   o Added a “FAQ” section for each product to answer queries like “Is this helmet OSHA-certified?”
4. Manual Backlink Building
   o Executed a high-quality manual backlink campaign by directly contacting relevant websites, increasing Domain Authority from 0 to 11.
   o Published guest posts on strong platforms like occupational safety blogs and Saudi industry sites, with articles like “The Importance of PPE in Hazardous Work Environments” linking to “Majus.”
5. User Experience Improvement
   o Added advanced search filters allowing customers to select products by industry (e.g., construction or oil) or protection level.
   o Provided instant customer support via WhatsApp to address inquiries.