Online store design for Pets Fun for pet supplies

Client Overview

Client: Pets Fun
Business Activity: A new e-commerce store specializing in pet products, offering a wide range of items such as food, toys, accessories, and pet care essentials, with a focus on providing an enjoyable shopping experience and high-quality products.
Initial Status: Pets Fun is a startup with no digital presence, aiming to create a professional e-commerce store to showcase its products, process orders, and build a trusted brand in the pet products market.

Challenges and Approach

Challenges

Lack of a digital platform for customers to browse or purchase Pets Fun products.
Competition from established e-commerce stores offering similar products with advanced shopping experiences.
Need to design a professional e-commerce store using the Salla platform, focusing on a seamless shopping experience and visual appeal, built from scratch.

Objectives

Create an e-commerce store using the Salla platform to display pet products and streamline the purchasing process.
Enhance user experience (UI/UX) to ensure easy navigation, shopping, and checkout.
Deliver the store within 4 business days as a fully functional product ready to attract customers.

Strategy

Market UI/UX Analysis

Analyzed competitor websites in the pet products industry to identify strengths (e.g., clear category organization) and weaknesses (e.g., slow checkout processes).
Designed a modern and user-friendly interface (UI) with vibrant and calming colors, such as light green and white with orange accents, leveraging Salla’s customizable templates.

User Behavior Study

Researched customer needs, such as clear product displays, easy search filters, and multiple payment options.
Added features like an “Add to Cart” button, a recommended products page, and a customer review system to build trust, utilizing Salla’s built-in tools.

Store Design Using Salla

Built a responsive store using the Salla platform, with a customized, fast-loading template tailored for a smooth shopping experience.
Created key pages such as “Products,” “Pet Categories,” “Offers,” and “Contact Us,” with a design focused on clarity and appeal.
Incorporated advanced shopping features:
- Simplified Shopping System: An interface allowing product browsing by category (cats, dogs, birds) with filters for price and type, powered by Salla’s default features.
- Product Gallery: A section showcasing high-quality product images with detailed descriptions.
- Live Chat: An integrated tool via Salla for real-time communication with the Pets Fun team for customer support.
Utilized Salla’s built-in tools for product management, order processing, and contact forms.

Testing

Tested the store across multiple devices (phones, tablets, computers) to ensure full responsiveness and a seamless purchasing process.
Conducted tests with a sample of potential customers to improve navigation, loading speed, and checkout experience.

Store Delivery to Client

Delivered the store within 4 business days with an easy-to-use Salla dashboard and a guide for managing products, orders, and content updates.
Provided brief training to the client on managing inventory, adding new products, and tracking orders effortlessly via the Salla platform.

Results

After delivering the store in 4 business days:

Successful Launch: We launched the Pets Fun e-commerce store with a professional design, and everything operated smoothly and accurately.
Full Client Satisfaction: We ensured the client’s complete satisfaction with the design, performance, and ease of store management.
Customer Attraction: The store began receiving purchase orders through the simplified shopping interface and live chat.
Enhanced User Experience: The client praised the ease of navigation, fast loading times, and appealing design.

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