The Challenge
• High competition from dominant cafés like “Elixir Bunn” and “Five Elephant,” which ruled local search results.
• Unoptimized Google Business Profile, lacking photos or sufficient reviews.
• Slow website with minimal local keyword optimization.
• Limited foot traffic due to poor visibility.

The Goals

1. Rank among the top 3 Google Maps results (Local SEO) for key local keywords.
2. Boost organic traffic and sales through local SEO.
3. Establish the café as a leading destination in Riyadh within 6-12 months.

The Strategy

1. Google Business Profile Optimization
   o Completed the profile with accurate details: address (Al Malqa, King Fahd Road), operating hours, and categories like “café” and “specialty coffee.”
   o Uploaded 20 professional photos of the menu, seating, and drinks, tagged with keywords like “specialty coffee Riyadh.”
   o Added an “Order Online” feature with a direct link to the website.
2. Competitor Analysis and Targeted Keywords
   o Analyzed competitors’ Google Maps profiles to identify keywords they dominated, such as “Riyadh cafés” and “specialty coffee Al Malqa.”
   o Targeted precise terms like “best café in Al Malqa,” “specialty coffee nearby,” and “quiet café in Riyadh” based on search volume and user intent.
3. Strategic Review Collection
   o Launched a QR code campaign on tables to encourage reviews, offering a 10% discount on the next visit as an incentive.
   o Responded to every review within 24 hours, incorporating keywords like “Thank you for visiting our Riyadh coffee café” to boost SEO.
4. Website Optimization
   o Improved load time to 1.5 seconds by optimizing images and using a CDN.
   o Added dedicated pages like “Riyadh Coffee Café – Al Malqa” optimized with local keywords and H1/H2 tags.
   o Implemented Schema Markup for “Local Business” to enhance Google’s understanding of the site.
5. Targeted Backlinks for Local Keywords
   o Built manual backlinks tied to targeted keywords, such as posts on local blogs titled “Best Specialty Coffee Cafés in Riyadh” linking to “Riyadh Coffee.”
   o Added the café to local business directories like “Riyadh Guide” and “Saudi Yellow Pages” with links containing terms like “Al Malqa café.”