The Challenge
• Lack of a digital platform to deliver educational content and engage with learners.
• Need for an educational website with interactive learning tools in a competitive market.
• Designing a WordPress website, SEO-friendly, with an engaging interface and innovative educational features.

The Goals

1. Develop a WordPress website offering an interactive and user-friendly trading education experience.
2. Incorporate innovative educational features to support learners in understanding trading.
3. Deliver the website within 1-3 months as a fully functional product ready to attract learners.

The Strategy

1. UI/UX Market Analysis
   o Analyzed competing trading education websites to identify gaps, such as lack of interactivity or complex content.
   o Focused on a simple, educational user interface (UI) with encouraging colors (green and white) reflecting growth and clarity.
2. User Behavior Study
   o Researched learners’ needs, such as simplified content, interactive tools, and quick resource access.
   o Prioritized features like a “Start Learning” button and an interactive FAQ section.
3. WordPress Website Design with SEO Compatibility
   o Designed a responsive WordPress website with a custom, fast-loading, SEO-friendly theme.
   o Created pages like “Trading Courses,” “Educational Tools,” and “About Us,” optimized with keywords like “trading education for beginners.”
   o Added innovative educational features:
   • Interactive Trading Simulator: A tool allowing learners to practice trading strategies without financial risk.
   • Embedded Educational Videos: A library of short videos with simplified explanations of core concepts.
   • Smart Assessment Quizzes: Short quizzes after each lesson to measure learner progress.
     o Used plugins like Yoast SEO for optimization and LearnPress for managing educational content.
4. Testing
   o Tested the website across devices to ensure the simulator and videos worked seamlessly.
   o Conducted tests with learners to improve content clarity and tool accessibility.
5. Website Delivery to the Client
   o Delivered the website within 3-6 months with an easy-to-use WordPress dashboard and a guide for managing educational content.
   o Provided training for the client to update courses and add new quizzes using WordPress.