The Challenge
• Strong competition from well-known seafood restaurants dominating local search results and Google Maps.
• Google Business Profile partially optimized but lacking active engagement and regular updates.
• Website content not tailored for local SEO, with average load speed (3 seconds).
• Current traffic wasn’t converting into sufficient sales due to poor map visibility.

The Goals

1. Reach the top 3 Google Maps results (Local Pack) for seafood-related local keywords.
2. Increase organic traffic and sales by leveraging initial results.
3. Establish the restaurant as a leading seafood destination in Riyadh within 6-12 months.

The Strategy

1. Google Business Profile Optimization
   o Updated the profile with precise details: address (Al Rajaa, King Abdullah Road), operating hours, and categories like “seafood restaurant” and “seafood.”
   o Added 30 professional photos of dishes (grilled shrimp, fried fish) and outdoor seating, optimized with terms like “Riyadh seafood.”
   o Activated the “Posts” feature to share weekly offers like “free shrimp plate with orders over 100 SAR.”
2. Competitor Analysis and Targeted Keywords
   o Analyzed competitors’ Google Business Profiles to identify keywords they dominated, such as “Riyadh seafood restaurants” and “Al Rajaa shrimp.”
   o Targeted local terms like “best seafood restaurant in Al Rajaa,” “seafood nearby,” and “grilled fish Riyadh” based on search volume and user intent.
3. Effective Review Collection
   o Launched a review campaign via QR codes on menus, offering a free dessert for reviews.
   o Responded to reviews within 12 hours, using phrases like “Thank you for trying our seafood restaurant in Al Rajaa” to boost SEO.
4. Website Optimization
   o Improved load time to 1.2 seconds by optimizing code and compressing images.
   o Created dedicated pages like “Our Al Rajaa Restaurant – Fresh Seafood” optimized with local keywords and H1/H2 tags.
   o Added Schema Markup for “Restaurant” with address and menu details to enhance visibility.
5. Targeted Backlinks for Local Keywords
   o Built manual backlinks tied to targeted terms, such as posts on Saudi food blogs titled “Best Seafood Restaurants in Riyadh” linking to the restaurant.
   o Listed the restaurant in local directories like “Riyadh Guide” and “TripAdvisor” with links containing “Al Rajaa seafood.”