The Challenge
• Complete absence of a digital presence to allow customers to discover or request services.
• Competition from established cleaning companies with optimized websites.
• The need to design a new service-oriented WordPress website, SEO-friendly, that reflects professionalism and attracts local clients from scratch.

The Goals

1. Design a new WordPress website that simplifies showcasing and requesting services.
2. Enhance user experience (UI/UX) to ensure clarity and customer engagement.
3. Deliver the website within 1-2 months as a fully functional product ready to attract clients.

The Strategy

1. UI/UX Market Analysis
   • Analyzed competitors’ cleaning service websites to identify strengths (e.g., easy booking) and weaknesses (e.g., cluttered design).
   • Focused on a simple, clean user interface (UI) reflecting cleanliness with colors like white and light blue.
2. User Behavior Study
   • Researched customer needs, such as clear service descriptions, transparent pricing, and easy communication.
   • Prioritized features like a “Book Now” button and a quick service request form.
3. WordPress Website Design with SEO Compatibility
   • Designed a responsive WordPress website with a custom, fast-loading, SEO-friendly theme.
   • Created main pages like “Cleaning Services,” “Pricing,” and “Contact Us,” optimized with keywords like “home cleaning services.”
   • Added service-oriented features:
     • Simplified Booking System: A form allowing clients to select services (home, office) and schedule appointments.
     • Before-and-After Gallery: A section displaying photos to showcase cleaning quality and build trust.
     • Integrated Live Chat: A tool for instant communication with the support team.
   • Used plugins like Yoast SEO for optimization and WPForms for creating booking forms.
4. Testing
   • Tested the website across devices to ensure responsiveness and smooth functionality of the booking system and live chat.
   • Conducted tests with potential clients to improve navigation and response speed.
5. Website Delivery to the Client
   • Delivered the new website within one month with an easy-to-use WordPress dashboard and a guide for managing bookings and content.
   • Provided brief training for the client to update services and add new photos using WordPress.