The Challenge
When we began working with Abdul Ghani Store, we faced the following challenges:
• A saturated jewelry market dominated by major players like “Lazurde” and “Al Rajhi Gold,” who controlled the main keywords.
• Complete lack of digital identity, making it a significant challenge to build customer trust.
• The need for a comprehensive strategy to dominate a wide range of gold-related keywords, which was the client’s primary goal.
• Customers’ traditional preference for buying gold from physical stores rather than online.

The Goals

1. Capture the largest possible number of gold-related keywords such as “buy gold online,” “gold prices in Saudi Arabia,” “luxury gold jewelry,” and more.
2. Build a trustworthy reputation for the store to encourage online purchases.
3. Transform Abdul Ghani into the leading destination for gold jewelry in Saudi Arabia within 12-18 months.

The Strategy

1. Comprehensive Gold-Related Keyword Targeting
   o Conducted extensive research to identify hundreds of keywords like “buy gold online Saudi Arabia,” “gold prices today,” “women’s gold rings,” “luxury gold sets,” “21K gold,” and “gold gifts for brides.”
   o Focused on high-search-volume, medium-competition keywords for quick visibility, with a long-term plan to dominate highly competitive terms.
2. Technical Performance Optimization
   o Built a fast, secure website with load times under two seconds and added an SSL certificate to protect transactions.
   o Structured the site for easy access to product categories like “rings,” “necklaces,” and “bracelets.”
3. Rich and Diverse Content Creation
   o Launched a “World of Gold” section with articles like “What’s the Difference Between 18K and 21K Gold?” and “How to Invest in Gold Online?” to target informational keywords.
   o Added landing pages for each product category, such as “Best Gold Bracelet Designs for 2025” and “Gold Necklaces at Competitive Prices.”
   o Provided daily gold price updates to attract searchers of “gold prices in Saudi Arabia.”
4. Powerful Backlink Campaign
   o Published guest posts on Saudi financial and fashion websites with titles like “How to Buy Gold Online Safely?” linking back to Abdul Ghani.
   o Built manual backlinks from high-reputation e-commerce and jewelry websites.
5. Reliable and Unique Shopping Experience
   o Added a 3D jewelry preview tool for an interactive experience.
   o Offered a 30-day money-back guarantee and authenticity certificates with every piece to boost trust.